#3 IEC Survey Results: COVID-19’s Effect on Their Small Businesses

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#3 IEC Survey Results: COVID-19’s Effect on Their Small Businesses

IECs Shift their use of Technology




According to the “Trends in Independent Educational Consulting 2016” published by the Independent Educational Consultants Association (IECA),


38% of IECs conduct all meetings in person and another 27% conduct most meetings in person.




With stay-in-place orders in most states, we queried respondents about the use of ten forms of technology and their use before, during and after the crisis:


  • College counseling software

  • Emails

  • Text messages


Video-based advising (e.g., Zoom, WebEx, Google Hangout, Skype, etc.)

  • Online test tools (e.g., career assessment)

  • Facebook

  • Twitter

  • Instagram

  • Other social media



Most respondents were already using these technologies and social media before the outbreak. However, after the crisis, IECs anticipate increased usage of the following:



  1. Amplified use of video-based advising (e.g., Zoom, WebEx, Google Hangout, Skype, etc.)

  2. Increased use of emails

  3. Extended use of text messages

  4. Expanded use of college counseling software (tied)

4. Additional reliance on online test tools (e.g., career assessment) (tied)




In the same 2016 IECA survey, 78% of survey respondents used social media in their practice.


In the CounselMore and Quatromoney survey, we found a wide percentage used some form of social media as well.

Facebook still is the primary channel (although not as an exclusive business tool) with Instagram second, and showing more usage than Twitter.


Continue reading the IEC industry and COVID survey results blog series

next,

Higher Ed struggle changes the IEC job


Written by: Colleen Krumiede, Financial aid expert

Over a decade at Stanford GSB, Caltech, & Pomona College.

Affordability advocate working in educational finance & technology companies servicing higher education. Co-Founder of Quatromoney, helping families make better, personalized financial decisions to

manage all 4-years of college costs and think about what's next.



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