Business Development Services - Empower Your Practice for Counselors
Brand Design and Marketing Services for Educational Consultants
CounselMore has partnered with Short Story Marketing to provide our clients with the website and design services that can only be provided by industry professionals with over a decade of experience supporting IECs.
CounselMore and Short Story Marketing know the business side of the educational consulting practice better than anyone. Whether you are new to the industry or a long-time leader, how you show up in the market matters.
WEB AND TECHNICAL SERVICES
Do It Yourself, or Hire a Pro?? You might want to "do it yourself" because it's free. That is, if you place no value on your time. We often hear about business owners pulling their hair out from the time and frustration of developing and managing their websites... and how it often takes a back seat to running the business.
If you want to stop pulling your hair out, find out what Shor Story Marketing could do. Select one of the tailored services below to get started.
If you already have a website, we can still support your online marketing effort by offering evaluations that include action plans! Begin with a simple
Technical Web Assessment report (free
for
CounselMore
clients), then dig deeper to learn what your current sites lacks, and identify areas in need of improvement.
An evaluation of your existing website
Website Technical Assessment
This report looks at how your site complies with the structural and performance best practices.
You'll find the information contained in this report valuable packed with options.
An itemized evaluation gives you a step-by-step action plan to improve your digital presence.
$299 FREE for CounselMore members
User experience and conversion optimization assessment
You'd take action if you knew where to start.
This report measures many of the factors that matter to the online success of your business.
You can use this report to quickly and efficiently evaluate your website’s strengths and weaknesses.
The prioritized recommendations you’ll find here are easy to read, understand and allow you to take action.
An itemized evaluation by professional web developers, application designers, user experience architects and IT professionals come together for a thorough evaluation of your E-health.
$499 $299 Exclusive service for CounselMore members
SEO Local Visibility Report
You've heard plenty about SEO, but when would you have the time to determine keywords and each word's relationship to general web traffic, compared to competing webpages?
You won't, and trying to understand this stuff will take you away from focusing on your company.
Let us help!
This report measures search engine optimization ranking and local authority. You'll receive a detailed report with actionable suggestions.
$399 $299 Exclusive service for CounselMore members
Custom websites for CounselMore clients
If you have been an IEC for a while, you have probably heard of the "Educational Consultant Platform" -- that is the trade name for the commercial website development system that Short Story Marketing has licensed for use for all their IEC clients' projects.
All of their IEC websites are "in the cloud." Unlike the typical hosting offered for personal websites and blogs, where you rent a fixed amount of disk space and bandwidth on a single server, with a potential single point of failure, their websites have no limit on storage or bandwidth, and are on a “managed hosting” service which makes your website available through a worldwide network of servers to your website visitors.
Rated the best of 2022 by CNet, Digital.com, and others, their platform puts your website "in the cloud", and provides online site editing capability, SSL security, "tech" updates as needed, automatic optimization for desktop and mobile, extensive website analytics, a huge online stock photo library, and even multi-language support.
Getting Started Value Package
Great for a new practice, or refreshing an old digital presence. Choose the name of your company, and Short Story Marketing will find and register your initial www domain name, and set up 2 email addresses for your direct email and for your general inquiries.
Their expert web designers will develop a layout that speaks to your niche audience, and they will build the website to work well on computers as well as on mobile phones.
A congruent look and feel across your 5 - 6 page design will impress, engage and convert visitors to clients. Your ‘contact us’ form will automatically update your MailChimp or Constant Contact email marketing service.
$1500 $1200 Discounted for CounselMore members.
Solo Professional
Ready to move ahead and not get trapped by technical details?
Rely on Short Story Marketing to free you up from tech-talk and deliver the digital presence your practice deserves. This package includes all of the Getting Started Value Package plus these additional benefits:
They will create up to 3 email addresses.
They will develop enhanced brand design from page to page, employing SEO practices that are recognized by search engines.
They will also design a blog for you to easily post and promote your practice, increasing your search engine recognition.
Your new site will include 10 - 12 congruent pages, password protected pages, CounselMore’s parents’ page, and a live or 'bot' chat feature.
Discounted to $1950 for CounselMore clients.
Custom IEC Package
Do you have a team of IECs, or need a set of services that don't quite fit the special CounselMore packages?
Has your IEC practice grown faster than your web presence, leaving your web design falling short of the value and excellence of your services?
Contact Short Story Marketing today for a tailored service plan.
Once your new website is complete, you can make your own updates, or arrange for Short Story Marketing to help, with one of their support plans.
Join the Tech Club
Like technology? No?
That's fantastic news because we love it! And solving your tech issues is often an exciting challenge for our team.
Exclusive to CounselMore members is Tech Club. Built to relieve technology stress from your practice, our team is here for you to lean on. Call us for help with your domain services, account networking, seamless integrations, tech-patching, tool training, app configuration, and more. To express our commitment to supporting your business and our partnership, we've squeezed down the cost to just $29.99 per month. That's all!
Other Marketing for Educational Consultants
There are a variety of initial and sometimes ongoing ancillary services that frequently accompany new website projects.
Here are a few of these from Short Story Marketing that may be useful to CounselMore clients:
- Logos, business cards, brochures
- Google registration – follow up and monitoring.
- Set up email marketing templates and programs, optionally combined with “marketing automation” to notify you and increase the focus of your marketing efforts towards those who have expressed interest by reading the materials referenced in your email marketing campaigns
- SEO monitoring
- Magazine and high school event program ads
- Promotional products
- Direct mail marketing
Contact Short Story Marketing to discuss these and other services they can provide
