Finding stories, whether reporting when she was a journalist, or brainstorming topics with college applicants and professionals enrolled in the College Essay Experience training program, is second nature to Kim Lifton, Wow's president and co-founder. In this blog, she shares some tips for finding stories through a casual conversation with her friend, Ella. 


I love having lunch with my friend, Ella, who recently retired after years of serving as a great high school counselor here in metro Detroit, where I live. When we last met in person, we had just started going out again post-lockdown. It felt like a million years had passed.

We started talking about her previous job as a sales manager in the textile industry. I peppered her with questions about her job, what she did, what she liked. I asked, How do people pick colors for clothes or fabric for furniture?

She told me they have a system, analytics; it’s quite interesting, and it works, year after year. Read the rest of the blog here.


I wanted to know who decides if red will be the in color for the season, or how long capris might be cool. She didn’t know, but she said there were people inside the industry who use data to predict that, too.


I couldn’t help myself. I love great stories. I find everything so interesting.

I like people. I like hearing their stories. Who are they? What’s important to them? Why? While Ella has been out of the textiles field for a long time, she appreciated that I was interested in her. I asked questions; I listened to her answers. We had a conversation. It was normal, natural.

Then something clicked.


“Hey Ella,” I said.

“Y-e-e-e-s,” she said.

“You know how to get a great story out of a kid who is writing a college essay? You do what we just did.”


  • Have a conversation.
  • Show the student you are interested in them.
  • Be curious.
  • Listen to what they have to say.
  • Ask questions.


That’s it. Yep. That’s the big secret.

That’s how you get a great story out of a student who needs to write a college essay.


Perceptive, resourceful, and curious, Kim Lifton, President of Wow Writing Workshop, can get a story out of anyone; she helped create the brainstorming process used in the Wow Method, trains professionals in the Wow Method, and manages Wow's team of writing coaches.


Wow provides students and educational professionals a simple, step-by-step process for writing effective college essays, so students can stand out and tell their stories. At Wow, we’re transforming the college essay experience from daunting and frightening to calm and empowering.


Kim’s articles on the college essay appear regularly in print and on the web, and her work has been featured in a variety of newspapers, magazines, and online publications. Kim is a former newspaper reporter and corporate communications manager with a BA in Journalism from Michigan State University. Kim and her husband, Steven Hirsch, live in West Bloomfield, MI. Together, they have 3 grown children. 


If you want to learn more about Wow professional training and how Wow can help you support your families with college essays, feel free to contact Kim anytime at kim@wowwritingworkshop.com; she will always respond.

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