Lee Norwood: Revolutionizing College Admissions Consulting

Lee Norwood is a nationally recognized leader in college consulting, founder of Annapolis College Consulting, and creator of College Sharks, a groundbreaking virtual membership program designed to help families navigate the college admissions process with ease. With over 50 years of collective team experience and visits to more than 500 colleges, Lee’s mission is simple: to lower family stress, save time and money, and find the perfect college fit for students academically, socially, and financially.



As a peer mentor on the CounselMore Executive Board and Your Personal College Counseling Matchmaker,, Lee contributes to shaping the future of college counseling software while mentoring professionals in the field. Her expertise has been featured in prestigious publications and podcasts, solidifying her reputation as an industry innovator.She is ready to help you help your student.


In the News

Lee’s thought leadership has been showcased in the following:

Podcast Appearances

Key Differentiators

  • Expert in crafting balanced college lists and maximizing merit aid opportunities (clients average $65,000–$100,000 in scholarships).
  • Speaks “teenager” fluently, building trust and engagement with high school students.
  • Offers a high-tech, high-touch approach, combining virtual consulting with personalized advice.

Lee’s proven strategies have not only transformed how families approach college admissions but also driven impressive results for her clients. Ready to take the stress out of the process? Take a bite out of college admissions with College Sharks!

Learn more:
Annapolis College Consulting | College Sharks


Find the Right College Mentor for Your Teen

Our College Counselor Matchmaker helps you find the right college consultant for your family or

Get Matched With the Right College Counselor for your Family

Personalized Matches. Trusted Experts. Support for Every Family.

Navigating the college admissions process can be overwhelming—but you don’t have to do it alone. Led by veteran college advisor Lee Norwood, this trusted matching service helps parents of college-bound teens (ages 15–18) connect with the right counselor, mentor, or admissions expert based on your family’s goals, timeline, and budget.



We offer three simple options to get the support your student needs:

Option 1: Fast & Free Counselor Matches


Quick. Easy. No cost.

Fill out a short form and Lee will personally send you 3 handpicked counselor referrals—completely free. Ideal for busy parents who want to jumpstart the process with expert guidance.

Option 2: Evaluation + Counselor Matches $595


One session. Clear direction.

Book a paid consultation with Lee to receive:

  • A personalized student evaluation
  • A starter college list tailored to your teen
  • A timeline/overview for Junior & Senior years
  • Overview of what colleges are looking for in an accepted student
  • 3 vetted counselor referrals you can contact on your own time


This option is great for families who want expert insight before committing.

Option 3: White-Glove Admissions Consulting $1000  (credited to your college counseling contract for services)


For families who want a fully guided experience.

Lee will work directly with your family to build a comprehensive college admissions strategy, including:

  • A curated college list based on your teen’s strengths
  • A customized timeline based on where your student is on their journey
  • Personalized referrals to a certified college counselor, essay coach, and financial aid expert who will work with you from now through graduation
  • Guidance that prioritizes both admissions results and your family’s financial wellness

Why Families Trust CounselMore

• No data selling. We never sell or share your student’s information.

• Certified Counselors. Every referral is a vetted, ethical, experienced professional.

• Standards of Practice. Our network follows strict codes of educational professionalism.

• Built by Educators. CounselMore was designed in partnership with advisors—like Lee.

Why It Works

All referrals are CounselMore-certified, ensuring your student works with professionals

who meet high standards of ethics, experience, and results. Lee Norwood personally

oversees every match, so you can trust your teen is in good hands.


Want help choosing the right level of support?

Contact Lee today to get started—because the right guidance can change everything.